The Relationship Economy
Building Strong Customer Connections in the Digital Age


John DiJulius

Chief Revolution Officer

John R. DiJulius III is considered the authority on world-class Customer service and is the author of five books on customer experience. He is the president of The DiJulius Group—a Customer service consulting firm that works with companies like Starbucks, Chick-fil-A, The Ritz-Carlton, Nestle, PwC, Lexus, and many more. John is also the founder and owner of John Robert’s Spa—named one of the Top 20 Salons in America

The Relationship Economy is when the primary currency is the connections and trust made with customers, employees, and vendors that creates value in what we sell. These relationships and connections help make price irrelevant.

The Relationship Economy is about building a culture that recognizes the importance of each individual, making them a part of a community that is working towards something bigger. A community that makes them feel cared for.


“Today’s illiterate are those who have an inability to

make a truly deep connection with others.”

No business is safe, even innovation has been commoditized. Today is known as the digital disruption era. Technology has provided us with amazing advances, information, knowledge, instant access, and entertainment like never before. However, as convenient as these advances make our lives, they also have changed the way we communicate, behave, think, and have lead to a dramatic decline in people skills. That is why building relationships and genuine connections have never been more important.

You will learn:

  • The impact the and real cost of the technological revolution is having on our society.
  • Exactly why we are Relationship Disadvantaged
  • How the lack of social skills is the problem of business leaders to solve.
  • How to use technology to perform basic tasks, enabling employees to focus on what is most important: Building relationships that result in higher customer loyalty, retention, lifetime value, and job satisfaction.
  • Build a culture that creates emotional connections with your employees.
  • Create relationship building training for new and existing employees.
  • The five key skills to the art of building relationships
  • How to become the brand customers & employees cannot live without
  • How to make price irrelevant

More Books By John



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